Corporate Gifts: The Ideal Choice

Time and again, it has been proved that corporate gifts are an ideal way to promote your business. Corporate gifts when supported with an aggressive marketing campaign can result in providing company the competitive edge. They make existing and potential clients happy and bring back those whom you have lost to the competition. Not only this, they are great for brand recognitions, have great recall capacity and are great ways to communicate your message to your target audience.

How corporate gifts help companies promote business?

Start-ups or established, big or small-they all can use corporate gifts to their advantage. Our experience at ideasbynet shows that corporate gifts when used strategically help you build brands, enhance the image of your company, improves your sales and helps you maintain good relationships with your existing and potential customers. With so much to offer at low cost, corporate gifts is a great marketing tool.

What to give?

Finding ideal corporate gifts has always been tricky with most of the corporate decision-makers. Choosing a perfect item which will appeal to the taste of thousands of your clients isn’t easy but a very important one. It is very important to match your corporate gift with the recipient’s taste. At the same time, your company should also be able to identify itself with the item. If you operate in many countries then you should also need to consider the culture of a particular country. If your company caters to mass market then you can choose general items like keyrings, name-engraved stones, clocks, pens etc., as promotional items and promotional gifts. If you have a young consumer base then you can use bands, tattoos, radios, caps and t-shirts as corporate gifts.

When to give?

As in personal life so as in professional life, gifts can be given at anytime. It can be on the New Year’s Eve or during festive seasons. You can also use corporate gifts to your advantage just before or after a major event like new-product launch or signing a new business deal. This will help you get attention of your clients.

Source: www.Free-Articles-Zone.com

Corporate Gifts as one of the oldest management techniques to of motivation its employees

For all those who innocently enquire- why would a profit hungry corporation start distributing corporate gifts to anybody, here is some information that will come as a surprise. Distribution of Corporate gifts has been one of the oldest management techniques to either motivate its employees or reach out to the customers.

How does giving gifts help?

Corporate gifts are effective in boosting employee morale and popularizing the image of the company amongst its customers. The logic behind the concept of corporate gifts is very simple. Everybody loves a free lunch. Everybody loves to get something for nothing in return. Whenever people get a gift from somebody, they feel very happy about the whole thing. The gift may be something as small as a toffee or something as big as a vacations package for two.

What use can gifts be put to in corporations?

Imagine you are the employee of a huge corporation. You are one of the many hundred persons working in your department. The entire department works as a team to contribute to the success of the company. However, you are not very satisfied with the job. There is absolutely no sense of achievement. You feel as if you are nothing but a nameless and faceless cog in a huge machine. You feel that your work is not valued at all. You feel frustrated but cannot quit because the pay is good.
You walk into the office to see your name on the notice board. You and your colleagues have been awarded ten percent additional payment for the wonderful work done by the department on the previous project. How do you feel? In word- recognized.

You feel great that somebody up there appreciated the work done by you- not with words alone but in a material way. Further, the notice says that ten best employees will win an all expenses paid trip for two to… Paris. I can bet my last dollar that you and your teammates will work your heart out to win that prize. The end result that your hard worked results in a huge boost in the companies earnings. How did this increase come about? It is not as if you and your colleagues were not working before. The difference is that of motivation. Before the corporate gift happened, you were completely demoralized.

After receipt of the corporate gift and the news of the challenge, your job seems a lot more exciting. Once the motivation has increased, your find your productivity rising. You are ready to put in that extra effort and walk that extra mile. The high level of motivation is seen in the results- fabulous profits for the corporation. The reality is that corporate gifts satisfy that primal urge of all men- recognition.

author: Sara Chamberswww.corporategiftsblog.com

Corporate Gifts to Impress Clients

Corporate gifts are an excellent way to impress your clients. Particularly in this age of intense competition where companies are fighting a tough battle to win each other’s clients. The modern-day business demands maintaining strong relationship with clients and corporate gifts play an important role in it. What makes corporate gifts so special? The answer lies in the fact that studies conducted by various research organisations have shown corporate gifts create higher recall value and brand recognition. They also offer an opportunity for companies to remain in front of the eyes of clients through their promotional items or promotional gifts.

To make an impact in the minds of your clients it’s also important to select the right corporate gift. The item should be chosen as per the clients living style, social status and of course his preferences. The product should be such which is able to compel the recipient to use it instantly and regularly. More importantly it should have some value to the recipients as it ensures safe keeping and regular usage. Other important thing is that the advertiser’s objective must be achieved with the product. There is no point in gifting items with which the advertiser himself is not able to identify with.

Local culture should also be one of the important points of consideration while choosing the corporate gifts. Certain products are not considered appropriate for gifting in particular communities and places and thus should be avoided. If your clients happen to be other companies then it’s also mandatory to check with their gifting policy. Many companies restrict their employees to take gifts beyond a certain value. So, do make necessary verification before ordering your stock.